Business & Marketing Management Marketing Channel Essay

Business & Marketing Management Marketing Channel - Essay Example At the same time customers and other stakeholders will only have confidence in a company with sound financial and credit management. (Louis, et al, 2006) Louis et al (2006), states that, a channel member will only be effective if customers can easily obtain goods or service from him/her. Consequently, before selecting a channel member I will have to ensure that the channel member can easily be accessed by the prospective customers. The level of distribution and coverage of the channel member will have to be considered to know how effective it is. I will have to note the intensity at which the Wal-mart products can reach its customers; this is a very important aspect to ensure that sales are made. (Louis, et al, 2006) The type of the product will definitely dictate the kind of channel member to recruit. As pertaining the channel member for Wal-Mart supermarket chain, the member will have to be able to stock a large number of various products that the supermarket deals in. at the same time the channel member has to be able handle a large volume of products both perishable and durable. Like any other marketing decision, choosing a channel agent require a lot of thoughts and vast research in order to determine who can qualify the distribute the company's products more effectively and efficiently in a way that it will meet the company's sales objectives and overall revenue collection. (Louis, et al, 2006) A company has to consider some major factors before choosing its channel agents which are financial stability, product line and sales strength among others. (Louis, et al, 2006) Question 1b; discuss the concept of leadership The concept of leadership and it's relevance to motivating the channel members. Introduction Leadership is all about motivating people or a group towards achievement of the organizational goals. In this case, it is not just about motivating employees in the organization, but is about motivating channel members. It involves mutual influence between the company and its channel members. Channel members can be influenced through incentives, teamwork, individual dynamics and discipline. The main reason is to channel all the channel members' efforts towards the attainment of the organizations' goals. Leadership behavior in an organization include; directive, supportive, participate and achievement oriented. They are concerned with people feelings and making things pleasant for the followers and defining tasks requirements and other aspects of the work agenda. Kotler (1991) observers that type of leadership adopted will highly influence the relationship between the leader and the followers who are channel members. (Kotler, 1991) In case of channel members' leadership, every channel member is expected to have high degree of interdependence geared towards achievement of complexion of its business objective that it has set. Wal-Mart has stood apart from the channel member by virtue of its position held and helps channel members in clarification of issues, finding solutions, the company is clearly understands the issues and offers possible solutions. These are then formulated and address to relevant authorities for action to taken. This is characteristics of